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The world of search and digital marketing is evolving faster than ever. While marketers have long honed their SEO skills to climb Google rankings, a groundbreaking study from Princeton University reveals that traditional SEO alone is no longer enough to win visibility in the age of AI-powered generative search engines (Aggarwal et al., 2024). The Rise of Generative Engines and the New Optimisation Challenge Generative engines, search systems powered by large language models (

Artificial intelligence is no longer a futuristic concept. It’s here, reshaping how businesses operate across New Zealand. I’ve seen firsthand how AI-driven business automation can revolutionise workflows, boost efficiency, and cut costs. If you’re ready to modernise your operations, this post will guide you through the key ways AI is changing the game. The Rise of AI-Driven Business Automation in New Zealand AI-driven business automation is more than just a buzzword. It’s a

Top Takeaways: What is LLM-optimised content and why does it matter for websites? LLM-optimised content is structured and entity-rich content designed for large language models (LLMs) like ChatGPT, Claude, or Google Gemini. Optimising for LLMs improves your website’s chances of appearing in AI-generated answers and increases visibility. How does LLM content differ from traditional SEO content? Traditional SEO focuses on keywords for Google rankings. LLM-optimised content focu

Key Takeaways What is the Shopify‑ChatGPT update? Shopify has partnered with OpenAI so that Shopify merchants’ products can be sold directly  within ChatGPT conversations, without the user needing to leave the chat. Why is it a big deal for ecommerce? It shifts the entire purchase journey from “search → click → buy” to “ask → discover → buy” inside a chat assistant. This means the discovery and transaction happen in one seamless flow. What advantages does this give to merchan

Key Takeaways What is AEO? Answer Engine Optimisation (AEO) ensures your business is cited accurately and recommended by AI tools like ChatGPT and Google’s AI Overviews, not just ranked on traditional search engines. Why is AEO important now? User behaviour is shifting to conversational AI and LLMs. Businesses that optimise now capture visibility and authority before competitors dominate AI-generated answers. How does AEO differ from SEO? Traditional SEO targets keywords and